Amstel - Bottle Explained
Director: Mischa Rozema
Production: PostPanic
Agency: 180 Amsterdam
As a pre-launch to the Amstel Taste Life Pure Filtered Campaign, we've produced 9 global TVC animations which will be aired throughout 2007 in various markets. The campaign's tongue-in-cheek film describe the 4 key pillars of the campaign - Brand concept, Product Attributes, Brewing Credentials and Bottle Iconography. We responded by creating humorous 2d and 3d silhouetted animations in keeping with the simple an fun concept of the project.
Production: PostPanic
Agency: 180 Amsterdam
As a pre-launch to the Amstel Taste Life Pure Filtered Campaign, we've produced 9 global TVC animations which will be aired throughout 2007 in various markets. The campaign's tongue-in-cheek film describe the 4 key pillars of the campaign - Brand concept, Product Attributes, Brewing Credentials and Bottle Iconography. We responded by creating humorous 2d and 3d silhouetted animations in keeping with the simple an fun concept of the project.
